Parpera Brand Assets and Guidelines

Welcome 👋 to our branding hub for our design assets and guidelines

Parpera logo

‘Parpera’ means ‘fair wallet’ in Latin. It represents our purpose to make business easier through providing them with a fairer and more transparent solution that empower them to do more of what they love.

Our logo is the combination of a wordmark with our icon.

Our horizontal logo is our primary logo and should be used in most instances.

Our icon is a shorter version of our logo. Only use it if you do not have enough room for our full logo. While our icon can exist without the wordmark, the wordmark should never exist without our icon.

Our full-color logo should only be used on a white, black or Parpera Navy background. For any other background you should use our monochrome logo.

Download logos

Things To Avoid

It's important that the appearance of our logo remains consistent.

Our logo shouldn't be misinterpreted, modified, or added to. Its orientation, colour, and composition should remain as outlined in this guideline.

Don’t crop our logo
Don’t stretch our logo
Don’t change the transparency
Don’t add any effects
Don’t rotate our logo
Don’t use different colours
Don’t re-create using any other typeface
Don’t change the size or position of our wordmark or icon

Our colours

Parpera Navy is our primary colour. Coral and Teal can be used as accent colours.

Only use Parpera Navy or White text on core colours as shown below. Don't interchange the use of Parpera Navy and White text according to preference.

White
Hex
ffffff
RGB
255-255-255
HSL
0-0-100
Parpera Navy
Hex
112138
RGB
17-33-56
HSL
215-53-14
Coral
Hex
f9b093
RGB
249-176-147
HSL
17-89-78
Teal
Hex
45b1c9
RGB
69-177-201
HSL
191-55-53

Typography: Nexa & DM Sans

Parpera headlines are set in Nexa and all paragraph text are set in DM Sans.

Nexa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

The quick brown fox jumps over the lazy dog.
DM Sans
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

The quick brown fox jumps over the lazy dog.

Usage terms

The Parpera brand assets are proprietary and protected under intellectual property laws.

Any use of Parpera brand assets must conform to these guidelines.

These guidelines may be modified at any time. Use of the Parpera brand assets constitutes consent to any modifications to the guidelines.

Contact us if you have any questions or want to request the use of brand assets that are inconsistent with the guideline